Customer apps and portals
Tools your customers actually use.
When there's a better way, Ariel Builds it.
Apps, websites and systems for your team and the customers they serve.
See it for your business
20 years of work behind it
EmiratesMedicare.govathenahealthNerdWalletNielsenAnthem BCBS
Build.
Apps, sites and systems
Train.
Your team on tools and AI
Advise.
What to build, buy or change
Coach.
Build your own, with a guide
What Ariel builds
Built around the way your people actually work.
Tools for your team
Dashboards built around real work.
New products and platforms
From idea to working product.
CRMs and connected systems
Nothing copied by hand.
Websites built for AI search
Found when people ask AI.
AI help and training
AI your team actually uses.
One journey.
Two sides.
The work focuses on where employees and customers meet.
Real estate
Agents, teams and brokerages · licensed Texas agent
Healthcare
Medicare.gov redesign · athenahealth research
Aviation and travel
Three years at Emirates
Also finance, education, hospitality and retail.
“When the people doing the work have tools that work, customers feel it.”
Ariel learned that waiting tables. Twenty years of product and service design later, she's also a licensed Texas real estate agent who tests her own tools first.
More about ArielHow it works.
- 01
Talk.
A free 30-minute call.
- 02
Map both sides.
Your team and your customers.
- 03
Build.
Clear price before work starts.
- 04
Train and support.
So it actually gets used.
“She asks the questions no one else thinks to ask.”
“One of the best strategic thinkers I've met when it comes to user and customer experience.”
“She understands complex matters even when outside of her direct area of expertise.”
Questions.
What can Ariel build?
Customer-facing apps and portals, internal tools for teams, new digital products, CRMs and connected systems, and websites built to show up in AI search.
Do you only work in real estate?
No. Ariel's background spans real estate, healthcare, aviation, finance, education, hospitality and retail. The approach works anywhere employees and customers share the same experience.
Can you train or coach my team instead of building?
Yes. Some clients want something built, some want their team trained on new tools and AI, and some want a coach while they build their own.
Do I own what you build?
Yes. What Ariel builds is yours, using tools you can keep and run.
What does it cost?
It depends on what you need. You'll get a clear, flat price before any work starts, and websites have flat-rate tiers.
How do we start?
With a free 30-minute call about how your business runs today and what's getting in the way.
Who am I actually hiring?
Ariel. You work directly with her from the first call to the finished work.