Tools

    Tools for building better.

    Frameworks, prompts, and assessments for testing ideas and making better decisions — free to use, drawn from the same approaches Ariel brings to client work.

    Frameworks & assessments
    Area of opportunity
    Depth
    Format
    AI prompt guides

    AI prompt guides for building things that work.

    Copy a prompt, paste it into your AI tool of choice, fill in the brackets. Each one is built to give you sharper output than a blank chat box — and a clearer next step.

    Clarify the idea

    Pressure-test a rough idea

    Turn a vague hunch into a clear problem statement, audience, and the smallest thing worth building first.

    Best for — You have an idea but aren't sure if it's worth pursuing.

    View the promptShow
    You are a sharp product strategist with a bias for action. I'm going to describe a rough idea. Help me get clear on it before I build anything.
    
    Here's the idea:
    """
    [DESCRIBE YOUR IDEA IN 2-4 SENTENCES]
    """
    
    Do this in order:
    1. Restate the idea in one sentence a stranger would understand.
    2. Name the specific person it's for and the moment in their life it shows up.
    3. Name the real problem behind the idea — not the feature, the friction.
    4. List the 3 strongest assumptions I'm making that, if wrong, would sink this.
    5. Suggest the smallest possible thing I could build, ship, or test this week to learn whether assumption #1 is true.
    6. Ask me up to 3 questions you'd need answered before going further.
    
    Be direct. If the idea is weak, say so and tell me why.
    Fill in the [BRACKETS] before sending.
    Decide what to build

    Choose between competing options

    When you have three or four directions on the table and need a clear-headed way to pick one.

    Best for — You're stuck between options and keep going in circles.

    View the promptShow
    Act as a decision coach. I have multiple options and I'm stuck. Help me decide — don't just list pros and cons.
    
    The decision:
    """
    [WHAT ARE YOU DECIDING?]
    """
    
    The options:
    1. [OPTION A]
    2. [OPTION B]
    3. [OPTION C]
    
    What I care about (in rough priority order):
    - [CRITERION 1, e.g. speed to market]
    - [CRITERION 2, e.g. cost]
    - [CRITERION 3, e.g. learning value]
    
    Do this:
    1. For each option, give a one-line honest read on how it scores against my criteria.
    2. Identify the one option that wins on my top criterion, and the one that's the safest bet overall.
    3. Name the option I should rule out, and why.
    4. Recommend one option and explain the trade-off I'm accepting by choosing it.
    5. Tell me what I would need to see in the next 2 weeks to know the choice was right.
    Fill in the [BRACKETS] before sending.
    Build it

    Scope a minimum lovable version

    Cut a sprawling idea down to the smallest version that's actually useful — not just demoable.

    Best for — Your scope is creeping and you need to ship something real.

    View the promptShow
    You are a product lead who has shipped a lot of v1s. Help me cut this down to a minimum lovable version — small enough to ship in 2-4 weeks, real enough that someone would actually use it.
    
    What I want to build:
    """
    [DESCRIBE THE PRODUCT/FEATURE/SOLUTION]
    """
    
    Who it's for and what they're trying to do:
    """
    [USER + JOB-TO-BE-DONE]
    """
    
    Do this:
    1. Name the one core job this needs to do well. Everything else is a distraction.
    2. List the 3-5 things that MUST exist for the core job to work.
    3. List the things I'm tempted to add that should be cut from v1 — and what to do instead (defer, fake it, link out, ignore).
    4. Suggest a sequence: what to build first, second, third, so the thing is useful even if I stop after step 2.
    5. Flag any technical or content prerequisite I'm likely to underestimate.
    Fill in the [BRACKETS] before sending.
    Learn from users

    Run a 5-question user conversation

    A short, low-effort interview script you can use this week to learn what's actually going on for the people you're building for.

    Best for — You need real signal but don't have time for a research project.

    View the promptShow
    You are an experienced user researcher. Help me design a 20-minute conversation I can run with 5 people this week.
    
    Who I want to talk to:
    """
    [DESCRIBE THE PERSON: role, situation, what makes them relevant]
    """
    
    What I'm trying to learn:
    """
    [THE QUESTION BEHIND THE QUESTION — what decision will this inform?]
    """
    
    Do this:
    1. Write 5 open questions, in order, that get progressively more specific. Anchor them in the person's actual past behavior, not their opinions or predictions.
    2. For each question, add a short note on what I'm listening for.
    3. Suggest 2 follow-up probes I can use when an answer feels thin.
    4. Tell me what I should NOT do in this conversation (e.g. pitch my idea, lead the witness).
    5. After the 5 conversations, give me a simple way to spot the pattern across them.
    Fill in the [BRACKETS] before sending.
    Improve a system

    Diagnose where a process is breaking

    Map the current workflow, find the real bottleneck, and identify the one change that would unlock the most.

    Best for — Something at work feels slow, painful, or chaotic — and you're not sure why.

    View the promptShow
    Act as an operations strategist. I want to improve a process or workflow, but I want to find the real bottleneck before I start fixing things.
    
    The process:
    """
    [NAME THE PROCESS AND WHO IT INVOLVES]
    """
    
    What it's supposed to produce:
    """
    [THE OUTCOME / OUTPUT]
    """
    
    What feels broken or painful right now:
    """
    [SYMPTOMS — what people complain about]
    """
    
    Do this:
    1. Walk me through what a clean version of this process would look like, step by step.
    2. Ask me up to 5 sharp questions to figure out where the actual breakdown is happening (vs. where the noise is loudest).
    3. Based on common patterns, name the 2 most likely root causes.
    4. Propose the smallest change I could test in the next 2 weeks that would tell me if I've found the real bottleneck.
    5. Warn me about the "fix" that looks obvious but usually makes it worse.
    Fill in the [BRACKETS] before sending.
    Ship a marketing page

    Draft a landing page that sounds like a person

    A structured brief that gets you a first draft of a landing page — clear, specific, and free of marketing jargon.

    Best for — You need a real page up this week, not a 6-week brand exercise.

    View the promptShow
    You are a direct, plain-spoken copywriter. Draft a landing page for the following. No jargon. No "leverage." No "unlock." Sound like a smart human talking to another smart human.
    
    What I'm offering:
    """
    [PRODUCT / SERVICE / OFFER]
    """
    
    Who it's for:
    """
    [SPECIFIC PERSON + SITUATION]
    """
    
    The problem it solves:
    """
    [THE FRICTION OR PAIN]
    """
    
    Why it's different from what they're doing today:
    """
    [THE WEDGE]
    """
    
    Produce, in this order:
    1. Three headline options, each under 12 words. Each should make a specific promise.
    2. A 2-sentence subhead that explains what it is and who it's for.
    3. Three "this is for you if…" lines.
    4. Three "this is not for you if…" lines.
    5. A 3-step "how it works" section, each step in one sentence.
    6. One short FAQ (3 questions) addressing the real objections.
    7. A single call-to-action line.
    Fill in the [BRACKETS] before sending.

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